The City of Zari - Zardozi

         Bareilly,  the  kingdom  of Rohila  Emperors,  is
located in  Tarai  region of Himalayas.  It is known  for
its vivid  skills  in manufacturing of various  types  of
handicrafts,  especially ZARI-ZARDOZI, Wooden furniture &
Bamboo work etc.

        A  Handicraft, popularly known as ZARI-ZARDOZI is
one of the  oldest  tradition of the  Bareilly  District.
This legendary art perfected by the master craftsmen over
the years  will  transport one onto a by - gone era-  the
age of splendor  and  royality.   Mere a glance  at  Zari
items of Bareilly definitely transports the viewer to the
history.   The  latest  fashion blended  with  historical
grandour is to be seen to be believed.

        In  Bareilly district about 25000 families (Urban
& rural both)  are  engaged in  manufacturing  activities
relating to Zari-Zardozi.

        Needles   to  say  that   Zari  items  are   100%
exportable.    According  to  a  rough  assessment  about
250-300 Delhi,  Bombay  &  Jaipur   based  suppliers  are
engaged in exporting this especiality of Bareilly to many
foreign countries like Germany, U.S.A.  & West Asia etc.,
amounting to nearly Rs.  50 millions.

        Embroidered    with    dazzling    beads   golden
salma-sitara & Resham etc.  These clothes attract buy one
in the world on the first sight.

        Long  Gowns, Jackets, Tops, Skirts, Salwar Suits,
Purses &  Shoes uppers with ZARI-ZARDOZI work are praised
every where.

        Thousands   of  master   craftsmen  create   Zari
articles with other embellishments on all kind of fabrics
and costumes  which  are adorned by connoisseurs both  in
India & abroad works can not described the rich beauty of
this exquisite work.

      ONE MUST WEAR IT TO EXPERIENCE IT
     

Source:District Industry Centre, Bareilly